Unquestionably Cute Muyum Packaging is Good Enough to Eat

Visual identity strategies for consumer goods can succeed at seducing buyers from a very young age. Muyum packaging strives to target this youthful bracket with a scheme that entices their parents as well.

When dealing with a child, it isn’t always easy to make healthy food look delicious against sugary alternatives. For some mothers and fathers, I’m sure that lunch box wars can be brutal. With this in mind, Elena Sancho has designed a line of bottles, boxes, containers and labels to dress up fruit, veggies and dairy products with a delightful and inviting playfulness.

Her illustrations are utterly endearing, depicting colorful cows on icebergs, little girls floating on lemon boats and whales in swimming pools. Muyum packaging even includes a set of stickers to give apples, oranges and bananas darling facial expressions.