Other than merely telling people they must wear their seat belts while driving, the Mumbai Traffic Police takes it to the extreme to stress the issue of safety.
To demonstrate the importance and dire need to use seat belts, this ad was erected to send out a clear message. It’s a full-sized billboard that’s slightly hanging from an angle and held back by a giant seat belt strap. On the ad itself is a specific message that says to the public "Seat Belts Saves".
There are too many incidents of deaths that are highly preventable by just clicking in a seat belt and the Mumbai Traffic Police cannot stress this enough. This seat belt safety billboard does not need to say more. It’s a physical demonstration as to how seat belts can save lives.
Stats for Seat Belt-Strapped Billboards
Trending: Older & Mild
Research: 1,981 clicks in 205 w
Interest: 1.9 minutes
Concept: Mumbai Traffic Police
Related: 74 examples / 57 photos
Segment: Neutral, 12-55
Comparison Set: 27 similar articles, including: emotional inclusive billboards, watercolor makeup ads, and miniature block billboards.
Seat Belt-Strapped Billboards
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