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It's not everyday that people will see propaganda posters like those in the MTV Serbia 'Death Valley' ad campaign, which urge people to help zombies. First of all, zombies don't exist. Secondly, they have always been portrayed as the bad guys. Nevertheless, the print ads promote a new mockumentary TV show that centers around a police force brutally dealing with fantastical perpetrators that not only include zombies, but also werewolves and vampires.

Created by Belgrade-based ad agency McCann Erickson, the MTV Serbia Death Valley ad campaign was art directed by Nenad Dodic with creative direction by Vladimir Cosic and Jana Savic Rastovac. According to the agency, the MTV Serbia Death Valley ad campaign invites "people to 'dislike' brutal violence towards undead species."