The MTV Serbia 'Death Valley' Campaign Fights Police Brutality

By: Meghan Young - Published: Apr 13, 2012 • References: mccannworldgroup & ibelieveinadv
It's not everyday that people will see propaganda posters like those in the MTV Serbia 'Death Valley' ad campaign, which urge people to help zombies. First of all, zombies don't exist. Secondly, they have always been portrayed as the bad guys. Nevertheless, the print ads promote a new mockumentary TV show that centers around a police force brutally dealing with fantastical perpetrators that not only include zombies, but also werewolves and vampires.

Created by Belgrade-based ad agency McCann Erickson, the MTV Serbia Death Valley ad campaign was art directed by Nenad Dodic with creative direction by Vladimir Cosic and Jana Savic Rastovac. According to the agency, the MTV Serbia Death Valley ad campaign invites "people to 'dislike' brutal violence towards undead species." Stats for Zombie-Saving Propaganda Ads Trending: Older & Average
Research: 4,986 clicks in 215 w
Interest: 4 minutes
Concept: Mtv Serbia Death Valley
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
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