MTN DEW Major Melon is Familiar with a Burst of Freshness
Michael Hemsworth — January 8, 2021 — Marketing
References: mountaindew & drugstorenews
The MTN DEW Major Melon soda is one of the latest offerings from the brand that is poised to offer consumers an unexpectedly fruity flavor option to try out when looking for something that is familiar and invigorating. The soda is reported to have the brand's signature Mountain Dew flavor with a twist of watermelon in the mix, which will help to make it suited for those who have a penchant for fruity melon flavors. The soda will be available in a zero-sugar option and comes as the first permanent addition to the brand's product range in more than a decade.
Vice President of Marketing at MTN DEW spoke on the new MTN DEW Major Melon saying, "Watermelon is a truly transportive taste, evoking feelings of freedom and nostalgia. As a brand, Mtn Dew is always pushing the envelope to bring Dew Nation the next bold taste that they crave in a way only Dew can. We found watermelon to be the number one choice of flavors tested amongst our fans, and Mtn Dew Major Melon is our answer for those who are looking for a refreshing charge to keep them invigorated all day long.”
Vice President of Marketing at MTN DEW spoke on the new MTN DEW Major Melon saying, "Watermelon is a truly transportive taste, evoking feelings of freedom and nostalgia. As a brand, Mtn Dew is always pushing the envelope to bring Dew Nation the next bold taste that they crave in a way only Dew can. We found watermelon to be the number one choice of flavors tested amongst our fans, and Mtn Dew Major Melon is our answer for those who are looking for a refreshing charge to keep them invigorated all day long.”
Trend Themes
1. Fruity Soda Flavors - New fruit-flavored soda options are becoming popular and can be a disruptive innovation opportunity for soda companies.
2. Zero-sugar Soda - Zero-sugar soda options are on the rise and can be a disruptive innovation opportunity for companies looking to cater to health-conscious consumers.
3. Nostalgic Flavors - Bringing back nostalgic flavors can be a disruptive innovation opportunity for companies looking to capitalize on feelings of nostalgia and sentimentalism amongst consumers.
Industry Implications
1. Soda Industry - The soda industry can capitalize on the trend of new fruit and nostalgic flavors to appeal to consumers, as well as the rise in zero-sugar options to cater to health-conscious consumers.
2. Food and Beverage Industry - The food and beverage industry can benefit from offering more zero-sugar beverage options, as well as leveraging nostalgic flavors to appeal to consumers' emotions and memories.
3. Marketing Industry - The marketing industry can help companies create and promote new and innovative flavors and product lines, as well as assist in crafting messaging that appeals to consumers' emotions and nostalgia.
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