Pandora Jewelry Created a Mother-Daughter Experience for Mother's Day

By: Laura McQuarrie - Apr 20, 2016
References: & creativeguerrillamarketing
In order to celebrate women on Mother's Day, Pandora Jewelry put together a special mother-daughter experience.

The event was styled as an experiment which had a daughter write out a heartfelt message to her mom. In turn, mothers were asked to identify the note written by their own child in a gallery setting. With the notes blown up like printed artwork pieces, the handwritten messages revealed hints about each daughter's individual style. Mothers who chose correctly got the chance to view a special video on an iPad, which revealed another sweet message from their daughter.

This emotional marketing stunt is just one of the branded Mother's Day experiences that's been introduced this year. Rather than creating one-size-fits-all events and products, many brands are making an effort to make highly tailored creations.