The Motel 6 Road Trip Reel Cleverly Advertises With Change

By: Kevin Young - Published: Apr 25, 2012 • References: motel6 & adverblog
The Motel 6 road trip video launches to celebrate its 50th anniversary. To inaugurate this, the hotel chain takes viewers on a road trip that flies through each decade.

The short video starts off in a 50s setting with a family of four sitting in a vintage vehicle that rides along a mid west desert road. The car, along with the family, interchanges and transforms from one decade to the other. Throughout the reel, the car changes into a wagon, van and modern SUV. Viewers are able to see the clothing and style of each time period change, revealing hippy 70s to retro 80s and the current times. 

The Motel 6 road trip video, created by King and Country, is a fun and quirky way to advertise, enablesing people to relate with flashing decades of fun. Stats for Time Travel Car Videos Trending: Older & Mild
Research: 1,639 clicks in 213 w
Interest: 2 minutes
Concept: Motel 6 Road Trip
Related: 107 examples / 82 photos
Segment: Neutral, 12-55+
Comparison Set: 39 similar articles, including: rustic cavemen hotels, luxury floating hotels, and residential-style accommodations.