Rockstar

Gene Simmons Promotes Show at the Hard Rock

By: Jeremy Gutsche - Published: Mar 26, 2007   Updated: May 13 2011 • References: adrants
Over a year ago we first posted about Assvertising, a medium that's been used by a nunber of companies, including Kodak.

Last week, the Hard Rock Cafe in Time Square became the scene of assvertising used to promote the Gene Simmons Family Jewels tv show. Roughly 25 models pranced their way around the restaurant.

Tasteful!

Implications - Businessmen such as Gene Simmons capitalize on sexualizing their images. Gene Simmons is seen as a player due to his infamous commitment issues. Though seen as tasteless to some, Simmons' image will attract a niche demographic of young, chauvinistic males. Ultimately, Gene Simmons knows that, though his image disgusts some, he has a number of fans out there who are loyal.