Although there might be candy on the market that dyes tongues multiple colors more so than this particular one does, the M&M’s 2013 campaign is pretty playful. Instead of focusing solely on a slew of random colors on the tongue, it takes the concept a step further by showing how such candy reveals people's likes and hobbies. For instance, one girl is a believer in true love while another is a diehard Steelers fan.
The M&M’s 2013 campaign was conceived and executed by Acquity Group, an ad agency based in Chicago, United States. Almost a one man-show, it was creative directed, art directed and copy written by the multi-talented Kyle Stewart. The images were shot by photographer Matthew Downe, who allows the colors to stand out.
Stats for Personality-Revealing Tongue Ads
Trending: Older & Mild
Research: 2,519 clicks in 142 w
Interest: 1.1 minutes
Concept: M&M’s 2013 Campaign
Related: 35 examples / 27 photos
Segment: Females, 12-35
Comparison Set: 13 similar articles, including: trojan horse-inspired ads, creepy toy comeback ads, and country-inspired perfume campaigns.
Personality-Revealing Tongue Ads
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