Müller Rice Protein Comes in Two Satisfying Flavor Options
Michael Hemsworth — March 16, 2021 — Marketing
The Müller Rice Protein is a new product from the UK brand that's focused on offering consumers a satisfying option to choose in favor of other pudding varieties on the market. The puddings come in Vanilla and Chocolate flavor options, which make them a satisfying dessert or snack to enjoy throughout the day. The products are formulated with 14-grams of protein per 180-gram serving, while also being low in fat to boot.
Strategy and Marketing Director at Müller Yogurt & Desserts Michael Inpong spoke on the new Müller Rice Protein saying, "When we looked at the data behind the protein trend, it became clear that almost a third of high protein shoppers were looking for something which keeps them fuller for longer, but there are limited choices on the market. By introducing a hunger filler option like Müller Rice Protein, there is clear potential for category growth. Shoppers are looking for a product which meets their needs, but they are also looking for well-known and trusted brands. So as the nation’s favourite dairy brand, we’re well placed to meet this opportunity.”
Strategy and Marketing Director at Müller Yogurt & Desserts Michael Inpong spoke on the new Müller Rice Protein saying, "When we looked at the data behind the protein trend, it became clear that almost a third of high protein shoppers were looking for something which keeps them fuller for longer, but there are limited choices on the market. By introducing a hunger filler option like Müller Rice Protein, there is clear potential for category growth. Shoppers are looking for a product which meets their needs, but they are also looking for well-known and trusted brands. So as the nation’s favourite dairy brand, we’re well placed to meet this opportunity.”
Trend Themes
1. High-protein Desserts - Brands can introduce more products that cater to the growing demand for high-protein dessert options, expanding the market potential for this category.
2. Hunger-filling Snacks - There is potential to create more hunger-filling snack options that offer a satisfying taste while also being low in fat and high in protein.
3. Convenient Protein Products - Consumers are seeking more convenient protein sources in their diets, and developing products that can be eaten on-the-go or quickly prepared may present disruptive innovation opportunities.
Industry Implications
1. Food and Beverage - Brands in this industry can capitalize on the trend of high-protein and hunger-filling products by offering new and innovative snacking or dessert options.
2. Fitness and Health - The demand for products that are high in protein and low in fat aligns with the fitness and health industry, presenting potential opportunity to create new and innovative protein-packed products.
3. Manufacturing - Manufacturers can develop new technologies and methods to create convenient, high protein products that can be used as quick and easy meal replacements or snack options.
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