Misereor is an organization that has been fighting against poverty and injustice in the world for decades, but times have changed since 1958 and so have the way people make donations. Even the smallest amount of money can make a difference and with the help of the Kolle Rebbe agency, Misereor initiated the Social Swipe, a poster that accepts donations from credit cards.
Last year, over 40% of payments made in Europe were put through by credit card, which is what sparked the idea for this unique way to donate. The dynamic poster was split in the middle with a place where people could run their credit card through and a payment of two euros activated an onscreen animation, showing off how the donation would help to provide food for a family or free a child from imprisonment.
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Trending: Older & Buzzing
Research: 2,062 clicks in 104 w
Interest: > 3 minutes
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
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