Minor Figures' Cold-Brewed Coffee is Sold in Portable Tetra Pack Boxes

By: Laura McQuarrie - Sep 16, 2015
References: minorfigures & sprudge
Now that the convenience of cold-brew coffee has skyrocketed the popularity of this drink, it is being packaged in everything from cans and simple glass bottles to novelty milk cartons and in Minor Figures' case, juiceboxes.

The London-based brand is now selling its cold-brewed coffee beverages in Tetra Packs, complete with straw. The juice boxes come in two types: Straight Black, as well as a Cold Brew with Organic Milk, which can be recognized by their respective black and white branding styles.

While many bottled cold-brew coffee concentrates on the market need to be diluted with either water or milk before consuming, by offering a Cold Brew with Organic Milk in a juicebox, this eliminates a step for consumers who prefer thinner ready-to-drink beverages—all they need to do is pop in the attached straw and sip.