Mini has just unveiled its Mini Clubvan Camper vehicle, much to the joy of avid campers and road trippers all over the world. This new Mini product is equipped with a small bed for quick snoozes, and a kitchenette with a stove and a mini fridge, making it more luxurious than traditional camp-outs. The car even has a television installed in its interior, letting drivers and their camping companions catch up on entertainment time over their vacations. To top it off, the Mini Clubvan Camper vehicle's roof also opens, allowing passengers to look at the stars while they lie down inside, ready for a good night's rest.
With this RV-like vehicle, Mini has proven that campers do not have to be chunky, unattractive, and difficult to drive. By maximizing interior space, and installing miniaturized versions of traditional objects, like a fridge or a stove, Mini has created a superb vehicle that is perfect for campers looking for a bit of adventure on the road this summer.
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Concept: Mini Clubvan Camper
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Segment: Males, 12-55
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