Mitsubishi's 'Delica Mini' is Designed For Compact Outdoor Adventures
Rahul Kalvapalle — April 12, 2023 — Autos
References: mitsubishi-motors & motor1
Japanese automaker Mitsubishi has gone ahead launched a miniature camper vehicle in the form of the 'Mitsubishi Delica Mini,' a vehicle that takes on the famed Japanese kei vehicular format and brings it into the outdoor space.
The brand new 'Mitsubishi Delica Mini' is unsurprisingly a miniaturized take on the 'Delica,' which is why it has many of the same cues such as its bumper design and upright posture.
Elsewhere, this mini-camper offers a range of adventure-focused features that include four-wheel-drive to tackle treacherous terrain, not to mention the ability to handle all kinds of weather. The 'Delica Mini' also offers folding rear benches that allow for increased space for cargo.
The vehicle can be obtained with either a 51-horsepower or 63-horsepower engine, with prices set to start at between approximately $13,500 and $16,750 when it goes on sale in Japan.
Image Credit: Mitsubishi
The brand new 'Mitsubishi Delica Mini' is unsurprisingly a miniaturized take on the 'Delica,' which is why it has many of the same cues such as its bumper design and upright posture.
Elsewhere, this mini-camper offers a range of adventure-focused features that include four-wheel-drive to tackle treacherous terrain, not to mention the ability to handle all kinds of weather. The 'Delica Mini' also offers folding rear benches that allow for increased space for cargo.
The vehicle can be obtained with either a 51-horsepower or 63-horsepower engine, with prices set to start at between approximately $13,500 and $16,750 when it goes on sale in Japan.
Image Credit: Mitsubishi
Trend Themes
1. Mini-camper Vehicles - Mitsubishi's new Delica Mini demonstrates the potential for downsized, adventure-focused camper vehicles.
2. Kei Vehicular Format - The use of the famed Japanese kei vehicular format offers design inspiration and unique capabilities for outdoor-focused vehicles.
3. Four-wheel-drive for Adventure - The implementation of four-wheel-drive in compact camper vehicles could be a disruptive innovation for outdoor enthusiasts seeking more established road access.
Industry Implications
1. Automotive Industry - The introduction of diminutive camper vehicles represents a unique sub-segment opportunity for the automotive industry to captivate a specific consumer base.
2. Recreational Vehicle Industry - The outdoor recreation industry could benefit from novel camper vehicle designs like the Mitsubishi Delica Mini, which blurs the lines between traditional camping gear and mobile vehicle functionality.
3. Travel Industry - The potential for versatile, agile camper vehicles could be an opportunity for the travel industry to better capitalize on remote, hard-to-reach destinations.
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