This Infographic Examines How to Target Millennials in Business

By: Alyson Wyers - May 27, 2015
References: blog.logodesignguru & designtaxi
If you are a small business owner and are curious about the power of millennials in business, this infographic will tell you everything you need to know. From Think Design, 'Profile of a Millennial for Small Business Enterprises' helps companies identify and target the millennial generation as an audience. However, it's also worth noting that stereotypes are not always accurate.

The chart defines millennials as being brought up on reality television, overindulged products of "helicopter parents," self-confident and goal-focused. When it comes to millennials in business, the infographic points out how connected they are to the world around them, especially when it comes to social media and smartphones. They also apparently do not read emails and prefer custom solutions over being marketed to.