Dairy Producer Campina Sends Farming Herds to Meet Customers

By: Anne Giesen - Published: May 23, 2012 • References: campina.nl & culy.nl
Dutch dairy producer Campina recently created a very special campaign to promote its products. The cows were ringing doorbells to introduce themselves to their consumers.

With this campaign, called ‘Discover the Source,’ the producer wants to show where the brand’s milk is coming from. In addition to the cow visits, the producer also made the brand’s milk traceable by introducing a code on the packaging that you can use on its website to see which farm your milk is coming from.

It is not the first time that the dairy producer Campina comes up with a innovative campaign; a few years ago the brand had commercials on air in the Netherlands with cows riding on motorcycles and swimming in pools. Stats for Doorbell-Ringing Cow Campaigns Trending: Older & Chilly
Research: 295 clicks in 208 w
Interest: > 3 minutes
Concept: Milk Factory Campaign
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: cows as action heros, farmhouse family photos, and bovine buddy promos.