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The Milc Shake campaign relies on the gimmick of mashing two different faces into one to illustrate the tag line, "The beauty of mixing ideas." Although it is arguable that the resulting faces are beautiful, they are certainly attention-grabbing. This is mainly due to the fact that the masterminds behind the Milc Shake campaign mashed a male and female face together for hilarious results.

Conceived and executed by the ad agency in question, Siena, Italy-based Milc, the Milc Shake campaign was art directed by Matteo Scheggi with creative direction by Giampiero Cito and copy writing by Matteo Spadoni. It further reads, "Don’t let appearances fool you: mixing our heads is the best way we know to find great ideas for your brand." Thus it calls out the resulting looks to show that its their work that really matters.