Mexican PSA Against Burnt Child for Awareness

By: Ayman - Published:   Updated: Apr 5 2011 • References: adsoftheworld
These striking Mexican PSA ads create portraits of terrified children from thousands of matchsticks.

The ads urge you not to leave matches around children and raise awareness of the fact that “72,000 children were seriously burnt in Mexico last year.”

The ads were created by Young And Rubicam, Mexico.

Creative Directors: Carl Jones, Adrian Brizuela, Ramiro Plascencia, Art Directors: Arlette Farah, Mario Aguilar, Carl Jones, Photographer: Paolo Gori, Copywriter: Lilianzur Fuentes, Agency Producer: Ivonne Cortes. Stats for Drawing with Matches Trending: Older & Chilly
Traction: 5,294 clicks in 303 w
Interest: 4 minutes
Concept: Drawing With Matches
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: powerful psas, visually disturbing psas, and awareness for signs of sexual abuse.