Messr is a men's grooming product line that sells only high-end products to the modern gentleman. As such, Eric Le from the United States came up with a packaging design to match this affluential clientele with something that would exude opulence and class.
First, the name Messr means Mister in French, so MR was placed in bold lettering on the front. This automatically gives the brand a sense of authority, associating the product with a man who is not just called by his first name. Then, Le used a basic black background with gold lettering on the front, again to show the idea of luxury through the font.
For those that want a higher class shave, Messr has a few products to do the trick.
Stats for Authoritative Male Cosmetic Branding
Trending: Older & Chilly
Research: 658 clicks in 103 w
Interest: 1 minutes
Related: 88 examples / 68 photos
Segment: Males, 18-55
Comparison Set: 32 similar articles, including: drawer-like phone packaging, evolutionary brand logos, and perfume-like laundry bottles.
Authoritative Male Cosmetic Branding
More Stats +/-
Evolutionary Brand Logos
Drawer-Like Phone Packaging
Perfume-Like Laundry Bottles
Tutu-Like Scrunchie Packaging
Alphabetical Paint Packaging