Messr Uses a Clean Design to Show Affluence

By: Jamie Danielle Munro - Published: • References: behance.net & packageinspiration
Messr is a men's grooming product line that sells only high-end products to the modern gentleman. As such, Eric Le from the United States came up with a packaging design to match this affluential clientele with something that would exude opulence and class.

First, the name Messr means Mister in French, so MR was placed in bold lettering on the front. This automatically gives the brand a sense of authority, associating the product with a man who is not just called by his first name. Then, Le used a basic black background with gold lettering on the front, again to show the idea of luxury through the font.

For those that want a higher class shave, Messr has a few products to do the trick. Stats for Authoritative Male Cosmetic Branding Trending: This Year & Mild
Traction: 316 clicks in 29 w
Interest: 0.7 minutes
Concept: Messr
Related: 88 examples / 68 photos
Segment: Males, 18-55
Comparison Set: 32 similar articles, including: drawer-like phone packaging, evolutionary brand logos, and perfume-like laundry bottles.