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Ayman HelwehAyman Helweh
2,236 Trends
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Men as Objects Edit
Sugababes Turn Sexist Table in “No Can Do” Music Video


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Men as Objects
Sugababes Turn Sexist Table in “No Can Do” Music Video
Men as Objects - Sugababes Turn Sexist Table in “No Can Do” Music Video (VIDEO) 2
Men as Objects - Sugababes Turn Sexist Table in “No Can Do” Music Video (VIDEO) 3
Men as Objects - Sugababes Turn Sexist Table in “No Can Do” Music Video (VIDEO) 4
Men as Objects - Sugababes Turn Sexist Table in “No Can Do” Music Video (VIDEO) 5
Men as Objects - Sugababes Turn Sexist Table in “No Can Do” Music Video (VIDEO) 6
Men as Objects - Sugababes Turn Sexist Table in “No Can Do” Music Video (VIDEO) 7
Men as Objects - Sugababes Turn Sexist Table in “No Can Do” Music Video (VIDEO) 8


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We often hear outcries of the media being sexist and objectifying towards women, so it is nice to see the tables turn with a music video from a popular female group treating men as objects, literally.

The new music video for the song “No Can Do” by the Sugababes features 20 hunks that are stripped down to their tight underwear and used as objects (car, motorbike, chair, bridge, etc) by the three female singers.

“Some of them become chairs and we sit on them. I put my hand in the wrong place as I was adjusting myself on the ‘chair’,” explains Sugababes member Amelle Berrabah. “All I saw was his legs fly up in the air and a big red face. I hope I haven’t done any permanent damage. He couldn’t breathe after.”

The song “No Can Do” is written by Jason Pebworth, Jon Shave, George Astasio, and Geeki.

References:  sugababes, aceshowbiz

Filed In:  commercials marketing media pop culture






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FOUR WAYS TO REACT: vote, favorite, add more examples of Men as Objects or comment about Sugababes Turn Sexist Table in “No Can Do” Music Video.

Marissa Brassfield on Nov 22, 08  3,415 Trends   4,044 Comments
Hehe, that's a great quote. Bravo, A.
Marissa Brassfield on Nov 22, 08  3,415 Trends   4,044 Comments 0
lourdes sanchez bayas on Nov 23, 08  1,225 Trends   337 Comments
Ayman this is wonderful! I especially like photo #6. It's totally rad.
lourdes sanchez bayas on Nov 23, 08  1,225 Trends   337 Comments 0
Ayman Helweh on Nov 23, 08  2,236 Trends   2,640 Comments
Thanks M & L. It is very creative indeed. The car part is probably inspired by the Ford commercial using acrobats that lourdes wrote a while back.
Ayman Helweh on Nov 23, 08  2,236 Trends   2,640 Comments 0
Ayman Helweh on Nov 23, 08  2,236 Trends   2,640 Comments
Oh and by the way, if you watch the video, when they have the scene of the guys forming a car and the singer holding the gas pump nozzle, I keep wondering where she'll stick it... lol
Ayman Helweh on Nov 23, 08  2,236 Trends   2,640 Comments 0
lourdes sanchez bayas on Nov 23, 08  1,225 Trends   337 Comments
LOL. Steady Ayman...steady.
lourdes sanchez bayas on Nov 23, 08  1,225 Trends   337 Comments 0
pdash on Dec 4, 08  0 Trends   2 Comments
Wow, it never ceases to amaze me how sexist and hypocritcal women are. The women on this board are in applause. Not surprising though. It does prove my point that women only want equality if it benefits them. The difference with this video is that men are strong enough to handle that label and many don't mind it. Women are so weak that if they can't play on a men's ball team they cry to the network news and the world about it. Men are victims of sexism all the time, (When was the last time you thought men should be the one's who takes out the garbage or pay for dinner, alimony) But, I guess that's another why I have no respect for you.
pdash on Dec 4, 08  0 Trends   2 Comments 0

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Men as Objects