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Sugababes Turn Sexist Table in “No Can Do” Music Video

By: Ayman - Published: • References: sugababes & aceshowbiz
We often hear outcries of the media being sexist and objectifying towards women, so it is nice to see the tables turn with a music video from a popular female group treating men as objects, literally.

The new music video for the song “No Can Do” by the Sugababes features 20 hunks that are stripped down to their tight underwear and used as objects (car, motorbike, chair, bridge, etc) by the three female singers.

“Some of them become chairs and we sit on them. I put my hand in the wrong place as I was adjusting myself on the ‘chair’,” explains Sugababes member Amelle Berrabah. “All I saw was his legs fly up in the air and a big red face. I hope I haven’t done any permanent damage. He couldn’t breathe after.”

The song “No Can Do” is written by Jason Pebworth, Jon Shave, George Astasio, and Geeki. Stats for Men as Objects Trending: Older & Average
Traction: 24,073 clicks in 313 w
Interest: 4 minutes
Concept: Men As Objects
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: scandalous beer commercials, objectified male parodies, and sexist ads to appeal to men.