The Leo Burnett 'Best Fries on the Planet' Campaign is Hilarious

By: KimLeo - Published: Nov 20, 2011 • References: leoburnett & thedenveregotist
The Leo Burnett 'Best Fries on the Planet' campaign for MOCNI (McDonald’s Owners of Chicago and Northwest Indiana) is a campaign to promote the widely held belief that McDonald’s french fries are the best fries on the planet.

This commercial is one aspect of the campaign. It features a young boy fishing patiently with his grandpa. The boy then decides that a fry on the end of his rod will be enough to catch the big one, and as he casts the line into the water, a slew of people come rushing in. Those on bikes, businessmen and everyone in between all seem to be drawn to the sweet-smelling taste of McDonald's fries.

The Leo Burnett 'Best Fries on the Planet' campaign has received very positive reviews in publications and the Twitter-sphere.

Global CCO: Mark Tutssel
CCO: Susan Credle
ECD: John Montgomery
CDS: Avery Gross, Brian Shembeda
CW: Rene Delgado
AD: Alex Esseveld
Executive Producer: Denis Giroux
Producer: Samantha Howes Stats for Pond Diving Food Ads Trending: Older & Chilly
Research: 1,197 clicks in 236 w
Interest: > 3 minutes
Concept: McDonald's Fry Lights
Related: 47 examples / 36 photos
Segment: Neutral, 4-55+
Comparison Set: 17 similar articles, including: 38 mcdonalds lures, sleek fast food redesigns, and 20 crazy mcdonalds finds.