The McDonald’s Commercial Shows Women Tempted by Sundaes

By: Nicole Ballantyne-Choo - Published: Aug 12, 2013 • References: adsoftheworld
Advertising agency TBWAFRANCE has created a humorous commercial to promote delicious sundaes from McDonald’s.

The setting is an interview process. Each young woman is extremely chic, however the well-dressed interviewer is horrified by each as they all have smudged lipstick. At the end of the interviews the woman goes to the waiting room, finds an open magazine with a picture of a sundae and licks her lips as well, suffering the same fate as the interviewees.

This commercial works well to market to a wide audience. First, anyone would see the sundae as the perfect summer cool down. More specifically, McDonald’s plays on the corporate woman, suggesting they should allow themselves to indulge in a yummy treat for all their hard work.

McDonald’s is such a huge corporation that the brand isn't even promoted until the logo is shown at the end. People could also associate the red lipstick with Ronald McDonald's red lips. Stats for Smudged Lipstick Food Commercials Trending: Older & Mild
Research: 619 clicks in 145 w
Interest: > 3 minutes
Concept: McDonalds Commercials
Related: 69 examples / 53 photos
Segment: Females, 18-35
Comparison Set: 25 similar articles, including: over-indulgent cake sundaes, everlasting burger photography, and geriatric fast food campaigns.