Mauricio Affonso has designed a pendantlap made from recycled soda can tabs. Of course his ingenuity should be saluted, but I think his commitment to constantly drinking sugary beverages for the sake of his craft also warrants a tip of our caps.
The piece by Mauricio Affonso is seriously impressive. Check out other eco-finds on Trend Hunter by scrolling through the pictures above.
Implications - The eco-movement has challenged what consumers think of as waste. Efficiency and resource management are values that eco-conscious customers value. Companies that can reuse their waste to launch products that are clever and aesthetically appealing will garner the attention of this demographic. Brands might consider how to use their packaging to create something new.