The Material Girl Spring 2014 Campaign Stars Recording Artist Rita Ora

By: Meghan Young - Published: Feb 14, 2014 • References: materialgirlcollection & fashiongonerogue
It is only natural that the Material Girl Spring 2014 ad campaign would star recording artist Rita Ora. It is, after all, a fashion label designed by Madonna and her daughter Lola. Geared towards girls who want to embrace their inner rockstar, the British singer-songwriter shows them just how to do it with the right attitude.

Shot on location in Miami, Florida, the Material Girl Spring 2014 ad campaign is full of palm trees, warm weather and urban hotspots, which complement the line perfectly. The platinum blonde beauty is clad in a ton of bold prints, crop tops and dark colors, which fits her persona to a T. Available exclusively at Macy’s, the Material Girl Spring 2014 collection is set to hit stores in March 2014. Stats for Youthful Rocker Fashion Ads Trending: Older & Average
Research: 5,406 clicks in 118 w
Interest: 2.3 minutes
Concept: Material Girl Spring 2014
Related: 85 examples / 65 photos
Segment: Females, 12-35
Comparison Set: 31 similar articles, including: clashing print fashion ads, chic minimalist fashion ads, and subtly grungy fashion ads.