This creative ad campaign for the 2008 Marsatac Festival offers viewers a guessing game approach by hiding the featured artists behind big, white posters. However, the advertisements are full of clues hidden in the decor that reveal the identity of the artists.
I love it. Rather than display the image or name of the artist, the ads visually communicate the identity in a fun and artistic way.
The campaign was created by Tabas.
Visit the festival's official site for a fun interactive experience.
Stats for Hidden Clues in Ads
Trending: Older & Mild
Research: 7,178 clicks in 409 w
Interest: 4 minutes
Concept: Hidden Clues In Ads
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: state fair-inspired dishes, sophisticated bejeweled style, and road trip food packaging.
Hidden Clues in Ads
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