Hidden Clues in Ads Edit

Marsatac Festival 2008 Campaign
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This creative ad campaign for the 2008 Marsatac Festival offers viewers a guessing game approach by hiding the featured artists behind big, white posters. However, the advertisements are full of clues hidden in the decor that reveal the identity of the artists.

I love it. Rather than display the image or name of the artist, the ads visually communicate the identity in a fun and artistic way.

The campaign was created by Tabas.

Visit the festival’s official site for a fun interactive experience.