Marsatac Festival 2008 Campaign

By: Ayman - Published: Jun 27, 2008 • References: marsatac &
This creative ad campaign for the 2008 Marsatac Festival offers viewers a guessing game approach by hiding the featured artists behind big, white posters. However, the advertisements are full of clues hidden in the decor that reveal the identity of the artists.

I love it. Rather than display the image or name of the artist, the ads visually communicate the identity in a fun and artistic way.

The campaign was created by Tabas.

Visit the festival's official site for a fun interactive experience. Stats for Hidden Clues in Ads Trending: Older & Mild
Research: 7,248 clicks in 413 w
Interest: 4 minutes
Concept: Hidden Clues In Ads
Related: 77 examples / 59 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: space-maximzing residence buildings, milk carton honey branding, and glass tile billboards.