Marsatac Festival 2008 Campaign

By: Ayman - Published: • References: marsatac &
This creative ad campaign for the 2008 Marsatac Festival offers viewers a guessing game approach by hiding the featured artists behind big, white posters. However, the advertisements are full of clues hidden in the decor that reveal the identity of the artists.

I love it. Rather than display the image or name of the artist, the ads visually communicate the identity in a fun and artistic way.

The campaign was created by Tabas.

Visit the festival's official site for a fun interactive experience. Stats for Hidden Clues in Ads Trending: Older & Mild
Traction: 7,090 clicks in 348 w
Interest: 4 minutes
Concept: Hidden Clues In Ads
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: mobile laundry startups, chaotic artist editorials, and color-customized bike apps.