The Marmite Cheddar Cheese Wedge is Being Launched in the UK
Michael Hemsworth — November 10, 2021 — Marketing
The Marmite Cheddar Cheese Wedge is a new collaboration product created by Ilchester in partnership with Marmite to offer consumers with a way to incorporate touch of savory cheesiness into their favorite recipes.
The cheese will come in a 180-gram pack and is perfect for being enjoyed in your favorite breakfast recipes or even incorporated into unexpected recipes. The product will be launching into 224 Waitrose locations across the UK for curious consumers to pick up.
Assistant Brand Manager for Ilchester Dorota Dziedzic spoke on the new Marmite Cheddar Cheese Wedge saying, "A slice of cheese with a scraping of Marmite on toast; cheese and Marmite sandwiches; toasties; cheese and Marmite muffins… the list of cheese and Marmite combinations is endless, but a cheddar cheese wedge with Marmite has never been done before, and with consumer demand strong for such a product, we thought that now more than ever was the time to create this tasty combination."
The cheese will come in a 180-gram pack and is perfect for being enjoyed in your favorite breakfast recipes or even incorporated into unexpected recipes. The product will be launching into 224 Waitrose locations across the UK for curious consumers to pick up.
Assistant Brand Manager for Ilchester Dorota Dziedzic spoke on the new Marmite Cheddar Cheese Wedge saying, "A slice of cheese with a scraping of Marmite on toast; cheese and Marmite sandwiches; toasties; cheese and Marmite muffins… the list of cheese and Marmite combinations is endless, but a cheddar cheese wedge with Marmite has never been done before, and with consumer demand strong for such a product, we thought that now more than ever was the time to create this tasty combination."
Trend Themes
1. Collaboration Products - Companies should explore collaboration opportunities to create innovative products like the Marmite Cheddar Cheese Wedge.
2. Unconventional Recipes - There is a growing trend toward incorporating savory cheeses into unexpected recipes, creating opportunities for innovative product development.
3. Savory Breakfast Foods - There is a growing demand for savory breakfast foods, creating opportunities for companies to develop and market products like the Marmite Cheddar Cheese Wedge.
Industry Implications
1. Cheese Industry - Companies in the cheese industry should explore collaboration opportunities to create new and innovative cheese products like the Marmite Cheddar Cheese Wedge.
2. Food Retail Industry - Food retailers should consider stocking innovative products like the Marmite Cheddar Cheese Wedge to appeal to customers looking for unconventional recipe ingredients.
3. Breakfast Food Industry - Companies in the breakfast food industry should consider developing and marketing savory breakfast products like the Marmite Cheddar Cheese Wedge to capture a growing market opportunity.
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