In Australia, Nando's Chicken chain was responsible for a cheeky marketing stunt involving a missing 33-foot mango from the town of Bowen.
When the three-storey, 10-tonne fruit statue went missing, tourists and citizens were confused over how a giant statue could have just disappeared overnight. People took to Twitter, and other social media sources, and soon enough news stations around the world were covering the suspicious story of the missing mango.
A few weeks later, Nando's claimed responsibility for stealing the fruit for its new mango and lime chicken recipe. The stunt was said to be beneficial in promoting work for mango farmers, and it was also beneficial in promoting the small town of Bowen, where tourists ending up flocking to see it. Furthermore, Nando's made a replica mango in the heart of Melbourne and introduced its new menu option to pedestrians, who appeared to have enjoyed both the marketing stunt and the new menu option. This stunt caused global attention and created online memes, which resulted in a lot of positive and free advertising for Nando's.
Stats for Missing Mango Marketing Stunts
Trending: Older & Mild
Research: 368 clicks in 109 w
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Concept: Marketing Stunt
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Segment: Neutral, 18-55+
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