This Website Lets You Steal Others' Unusable Marketing Ideas
Alyson Wyers — May 2, 2014 — Marketing
References: springwise
From time to time all creative people struggle to come up with marketing ideas, which is where a new theft-encouraging platform comes in. A website called ideastosteal.today is where people in creative industries can upload their discarded campaigns for others to adopt and make their own. If you end up using someone else's concept, you have to give them credit where credit is due.
To upload something you can't make work yourself, you just sign in using Facebook and upload a picture or video along with a brief description explaining your concept. Once marketing ideas are approved by moderators, others can view them while browsing the site. Members can also like and comment in addition to stealing projects.
To upload something you can't make work yourself, you just sign in using Facebook and upload a picture or video along with a brief description explaining your concept. Once marketing ideas are approved by moderators, others can view them while browsing the site. Members can also like and comment in addition to stealing projects.
Trend Themes
1. Crowdsourcing Creativity - Opportunity for businesses to tap into a pool of discarded marketing ideas and adopt them for their own campaigns.
2. Collaborative Marketing - Encouraging collaboration among creative professionals by allowing them to like, comment, and steal projects from each other.
3. Credit-based Innovation - Recognition for creative individuals as they receive credit when others adopt and use their discarded marketing ideas.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunity for marketing and advertising agencies to explore new creative ideas and concepts through crowdsourcing.
2. Creative Services - Potential for creative professionals to showcase their discarded marketing ideas for others to adopt, providing additional exposure and collaboration opportunities.
3. Social Media Platforms - Opportunity for social media platforms to integrate crowd-sourced marketing ideas, allowing users to share, steal, and collaborate on innovative campaigns.
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