This Viral Video Involves a Mario Kart-Style Race in a Shopping Mall

By: Katherine Pendrill - Mar 18, 2016
References: & brostrick
YouTube user 'Base37' recently uploaded a video that shows a real life Mario Kart-style race taking place in a local shopping mall. For millennials that grew up playing the classic Nintendo game, this video is sure to evoke feelings of nostalgia.

In the video titled 'Mario Kart FlashMob,' a group of friends dress up as all of the classic Mario Kart characters and equip themselves with pint-sized go-karts. The group then drives to the Westfield Shopping Mall and embarks on a hilarious Mario Kart-style race through the shopping center. In the video, the characters recreate many of the iconic game plays, including throwing banana peels to keep opponents from catching up.

Aside from the clever way the video is shot, the reason for the video's success is largely due to the fact that many YouTube users can directly relate to the game and its characters. As a result, it is clear that nostalgia and clever pop culture references can be key elements in creating viral content.