Edible Created a Series of Mario-Inspired Treats with Nintendo
Laura McQuarrie — July 9, 2021 — Lifestyle
References: ediblearrangements & businesswire
Edible and Nintendo teamed up to create a range of edible gifts so that people can easily treat friends and family members to Mario Kart 8 Deluxe surprises. The Nintendo-themed treats have the potential to treat people for a variety of occasions, whether a milestone is being celebrated or a couple is preparing for date night.
The Rainbow Road Arrangement appeals to gamers with bright colors, fresh pineapple coins, stars, swizzle rainbow berries, grapes and melon, all of which offer a fresher and healthier alternative to many other video game-inspired treats. Some of the other options to come out of this partnership include the Cookie & Fruit Power-Up Birthday Bundle, the Super Mario Themed Birthday Balloon and the vibrantly colored Flower Cup FruitFlowers bundle.
The Rainbow Road Arrangement appeals to gamers with bright colors, fresh pineapple coins, stars, swizzle rainbow berries, grapes and melon, all of which offer a fresher and healthier alternative to many other video game-inspired treats. Some of the other options to come out of this partnership include the Cookie & Fruit Power-Up Birthday Bundle, the Super Mario Themed Birthday Balloon and the vibrantly colored Flower Cup FruitFlowers bundle.
Trend Themes
1. Gamer-themed Edible Gifts - The trend of creating edible gifts inspired by popular video game characters and themes can open up opportunities for collaborations between food companies and gaming brands.
2. Healthier Video Game-themed Treats - There is an opportunity to disrupt the traditional junk food and candy market of video game-themed treats by offering fresher and healthier options that appeal to health-conscious consumers who still want to indulge.
3. Customized Edible Treats - Personalized or custom edible gifts can be an opportunity for companies to collaborate with gaming brands and offer unique experiences to consumers.
Industry Implications
1. Food and Beverage Industry - Food and beverage companies can optimize partnerships with gaming brands and create more innovative products that appeal to a wider range of consumers.
2. Gaming Industry - The gaming industry can explore strategic partnerships with food brands to create themed promotions and marketing opportunities that drive engagement and brand loyalty among gamers.
3. Gift and Celebration Industry - Companies in the gift and celebration industry can offer a wider range of unique and memorable experiences to consumers through collaborations with gaming and food brands.
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