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Marc Atlan Creates Design for White Wood Candles

By: Katherine Vong - Published: • References: marcatlan & thedieline
Designer Marc Atlan has created this sophisticated and simple packaging design for Baxter of California's new "flammable" soy wax candle collection, called White Wood, Series Two.

Marc Atlan's packaging design for Baxter of California, a men's grooming and lifestyle brand, merges elegance and polish. The designer, whose clients include Helmut Lang, Yves Saint Laurent and more, describes the packaging as “a play on the contrast between a classic restrained elegance and a bold modern statement'."

The candles are scented with woodsy notes and include three different versions. White Wood Number One includes hints of patchouli, oak moss and rum; White Wood Number two features bergamot, mandarin, mission fig and vetiver; and White Wood Number Three has notes of birch tar, leather, rosemary oil and cedar. They will be available at Baxter of California's website this holiday season. Stats for Elegant Minimalist Packaging Trending: Older & Mild
Traction: 6,821 clicks in 153 w
Interest: 4 minutes
Concept: Marc Atlan
Related: 66 examples / 51 photos
Segment: Males, 18-35
Comparison Set: 24 similar articles, including: vividly landscaped branding, magnificent crystalline branding, and elaborate chemical branding.