Conserving energy consumption is a top concern, but creating an ad campaign with impact remains difficult. To reach this objective, EDF Design has created a campaign to push the adoption of more energy economical behaviour. What makes the campaign even better, is the use of animals, and the slogan, "If you don't preserve energy, who will?"
This campaign is intended to make react and to increase awareness of the need of a more reasonable relation to energy.
Stats for If You Don't Preserve Nature, Who Will? Unique Ads
Trending: Older & Mild
Research: 5,654 clicks in 494 w
Interest: 4 minutes
Concept: If You Don't Preserve Nature, Who Will? Unique Ads
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: pop-up backcountry tents, giant smartphone billboards, and 50 examples of chinese tech innovations.
If You Don't Preserve Nature, Who Will? Unique Ads
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