Potential

If You Don't Preserve Nature, Who Will? Unique Ads

By: Anni - Published: Nov 29, 2006 • References: edf.fr and 365.mk
Conserving energy consumption is a top concern, but creating an ad campaign with impact remains difficult. To reach this objective, EDF Design has created a campaign to push the adoption of more energy economical behaviour. What makes the campaign even better, is the use of animals, and the slogan, "If you don't preserve energy, who will?"

This campaign is intended to make react and to increase awareness of the need of a more reasonable relation to energy.