As far as multichannel networks go on YouTube, they don't come much bigger than Maker Studios. With its decision to develop TV specials featuring digital YouTube talent, Disney-owned Maker Studios is leading the revolution in cross-platform TV innovation.
The Disney Channel and Disney XD in the USA both committed to featuring original Maker-branded half-hour specials.
The first Maker episode was set to be a Halloween-themed program to air as part of the Disney Channel's annual Monstober extravaganza. This special revolves around a pair of 11-minute episodes highlighting the best Halloween-related content from the Maker Network. Original sketches produced by Maker specially for the Disney Channel are also part of the deal.
Maker Studios' cross-platform explosion is aided by the fact that it has 55,000 content creators located around the world. This adds the exciting possibility of localizing content by market using native talent and subject matter.
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