This Firestone Graphic Shows Rise in Major Auto Brands Over Time
Laura McQuarrie — September 9, 2014 — Autos
References: firestonetire
'The Story of America's Car Giants' is an interactive infographic by Firestone that takes a look at back at the major auto brands since the 1800s.
The graphic highlights whether the car is of European, American or an Asian make, visualizing significant points in automotive history, such as the mass production of the Model-T, the drop in demand for cars during the Great Depression and now, a shift towards thinking about cars alongside sustainability. Hovering over the colored bars on the infographic also shows some of the most well-known car models throughout the decades, and the graphic can also be filtered to show which brands are owned by the BMW Group or the Toyota Group for example.
Check out the experience for yourself here.
The graphic highlights whether the car is of European, American or an Asian make, visualizing significant points in automotive history, such as the mass production of the Model-T, the drop in demand for cars during the Great Depression and now, a shift towards thinking about cars alongside sustainability. Hovering over the colored bars on the infographic also shows some of the most well-known car models throughout the decades, and the graphic can also be filtered to show which brands are owned by the BMW Group or the Toyota Group for example.
Check out the experience for yourself here.
Trend Themes
1. Interactive Infographics - As interactive infographics are becoming more popular, there are likely innovation opportunities to further enhance interactivity and user experience.
2. Automotive History Visualization - Creating data visualizations to share the evolution of automotive history can be a valuable tool for educational and marketing purposes.
3. Brand Ownership Visualization - Visualizing brand ownership can help consumers make informed purchasing choices and establish corporate transparency.
Industry Implications
1. Automotive Industry - Automotive brands can utilize data visualization to create engaging content for car enthusiasts and educate the public about the industry's evolution.
2. Marketing Industry - Interactive infographics are a valuable tool for creating engaging content that can attract and retain customers across multiple industries.
3. Education Industry - Data visualizations, such as the 'Story of America's Car Giants' infographic, can be utilized in the classroom to make learning more interactive and memorable.
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