The Magnum X Designer Puzzles Celebrate Everyday Indulgence
Laura McQuarrie — December 10, 2021 — Marketing
References: magnumicecream & newswire
The Magnum X Designer Puzzle Collection from Magnum Ice Cream help to celebrate a special anniversary and support relaxing multi-sensory experiences at home. The limited-edition Designer Puzzle Collection is centered around the brand's indulgent ice cream bars coated in Belgian chocolate, which are now celebrating 10 years in Canada.
Made in collaboration with three Canadian designers, these puzzles explore the intersection of decadence, fashion and art. Lesley Hampton, Andrew Coimbra and Marie-Ève Lecavalier contributed to the project in a way that champions creative self-expression and pays tribute to the iconic silhouette of the novelty bars.
Every detail of the experience was carefully thought out, including the magnetic closure of the box that clicks closed and reminds of the sound of biting into an ice cream bar.
Made in collaboration with three Canadian designers, these puzzles explore the intersection of decadence, fashion and art. Lesley Hampton, Andrew Coimbra and Marie-Ève Lecavalier contributed to the project in a way that champions creative self-expression and pays tribute to the iconic silhouette of the novelty bars.
Every detail of the experience was carefully thought out, including the magnetic closure of the box that clicks closed and reminds of the sound of biting into an ice cream bar.
Trend Themes
1. Indulgent-themed Puzzle Collections - Creating puzzle collections based on beloved indulgent products can connect nostalgia, leisure, and creativity.
2. Collaborative Puzzle Design - Collaborating with designers from various industries can result in limited edition designs, fostering a sense of exclusivity and creativity among its supporters.
3. Multi-sensory Home Entertainment Experiences - Offering multi-sensory home entertainment experiences, such as themed puzzles, can be a way for entertainment industries to diversify and tap into the at-home market.
Industry Implications
1. Food and Beverage - Expanding food and beverage brands to offer complementary merchandise, such as puzzle collections based on its iconic products, can increase brand loyalty and diversify the product offerings.
2. Design - Partnering with other industries such as food and beverage can result in unique opportunities for designers to create innovative and limited-edition products.
3. Entertainment - Creating new types of home entertainment experiences, such as multi-sensory puzzle collections, can tap into the at-home market and provide a new form of leisure and creativity for consumers.
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