Driver & Aguilar's Magnum Campaign is Bursting With Flavor

By: Deborah Kim - Published: Jul 21, 2011 • References: & ba-reps
Diver & Aguilar are the photographers behind the Magnum campaign for ice cream bars. The company has developed a technology that allows them to fill their ice cream bars with a type of liquid chocolate.

Diver & Aguilar has been commissioned to capture this new process on film. The pair used a combination of high-speed photography and special effects such as small explosives and detonators to explode the sweet snacks. They also used a computer that fed them with calculations of what exact time they needed to take a photo and get the shot. The results are absolutely captivating and the Magnum campaign does an excellent job in enticing future customers while informing them why this product is different. Stats for Explosive Ice Cream Ads Trending: Older & Buzzing
Research: 9,521 clicks in 252 w
Interest: 4 minutes
Concept: Magnum Campaign
Related: 72 examples / 55 photos
Segment: Neutral, 18-55+
Comparison Set: 26 similar articles, including: decadent cone cakes, pop culture popsicles, and tricolored hoagie treats.