Mattel Makes the Magic 8 Ball's Wisdom Easy to Access from an App

By: Laura McQuarrie - May 19, 2015
References: itunes.apple & businesswire
In celebration of the 65th anniversary of the Magic 8 Ball, Mattel launched an app for the iPhone and Apple Watch to bring this iconic toy into the hands of the digital generation.

The Magic 8 Ball App promises the same zany answers, with a range of new features designed for these mobile and wearable devices. When using the Apple Watch, people are able to speak yes or no questions to the app, without need for a keyboard. To simulate the shaking motion used to reveal answers on a real version of this toy, both new apps also work in this way.

Mattel's app takes the Magic 8 Ball answers to new heights by helping users share the responses on social media, and prompting daily use of the app with notifications that come in the form of thought-provoking questions.