Digital Gangsta Collaborations
Mafia Wars/Dr.Dre Partnership Brings a Virtual Single Release
This is not the first time Zynga has approached a west-coast rapper with an awesome idea. Snoop Dogg has previously appeared in Mafia Wars himself, making the Mafia Wars/Dr.Dre collaboration all the more exciting.
Implications - Consumers in modern society anticipate collaborations between their favorite artists. Having two popular figures in the media come together to create a product makes it more appealing than just having one name attached to it.