Madrid Zoo: How to Be People

By: Ayman - Published: May 28, 2008 • References: adsoftheworld
This new ad campaign for the Madrid Zoo shows us what humans can learn from the animal kingdom. The print ads, which were created by Sra Rushmore United ad agency, Madrid, show a side-by-side portrayal of an animal and a human with a unique message explaining what we, as humans, can learn from the depicted animal.

Messages include: “Elephants never abandon the elderly;” “A lion never uses his strength to humiliate another;” “When two clans of gorillas meet, they always avoid conflict;” “Bears don't discriminate when their young are female;” “When a dolphin finds a hurt dolphin, he helps it stay afloat,” and “The only difference between panthers and leopards is color.”

If animals try to avoid conflict, why do we as intelligent and evolved beings seem to seek it? After all, according to Braun, the only difference is a 5 minutes shave. Stats for Moral Lessons From Animals Trending: Older & Chilly
Research: 7,546 clicks in 417 w
Interest: 4 minutes
Concept: Moral Lessons From Animals
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Segment: Neutral, 18-35
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