Thom Kerr is one of Australia's most celebrated fashion photographers. Since starting his photography career in 2005, he has worked with prestigious brands like Christian Audigier as well as top rockers like Antony & the Johnsons, Rhys, and Tennis.
For this Mackenzie Drazan shoot, she was teamed with Thom Kerr for a nature-loving editorial for Fashion Gone Rogue. Mackenzie Drazan is resplendent in the wilderness, appearing in some shots barefoot without losing an ounce of her upper-class aura.
My favorite shot in the Mackenzie Drazan-Thom Kerr Fashion Gone Rogue is an intense close-up of the Bay Area beauty, her freckles prominently displayed. The picture perfectly encapsulates why Mackenzie Drazan is going to be a superstar in the fashion world, she is a young, natural beauty, with eyes that suck in viewers.
Implications - In the last few years, consumers have placed an increased focus on the "natural" or "organic" background of the products they purchase. A company can capitalize on this by featuring marketing of them in natural or farming settings, connecting consumers to the area where their products are developed on its most grassroots level.