Macho Packaging For Male Moisturizer - A Winnder

What started out as a tiny outfit supplying hand moisturizing creams for farmers and laborers in rural California has now turned into a multi-million dollar business, thanks to packaging that looks like traditional shoe polish and a product that works.

O’Keeffes’ Working Hands may not be a household name, but with sales now topping the half million mark a year, it has gained significant recognition in certain circles. But those circles have not tended to be traditional personal care outlets. You are more likely to pick up a tub of Working Hands in the aisles of a local DIY store or farm shop.

“Currently we sell to Rite-Aid nationwide, Osco Drug, Albertson’s Drug, Save-On Drug, Meijers Drug, Longs Drug, Fred Meyer, and numerous other small chains and Independents,” Tara O’Keeffe, company founder, told CosmeticsDesign. “We will be in Walgreens nationwide in the spring, and are under review with the remaining large chains in the Food and Drug industry.

From O’Keeffes Website:

Application:
- dry skin, skin repair, cracked skin, skin relief, skin care, hand lotion, skin moisturizer.

New Packaging
The green and orange “Grip Pack”. The new Grip Pack is the “Next Generation Packaging”. It Does Not replace the existing packaging, rather is in addition to it. It contains the same product. It is available in 3.4 oz. and 5 oz. sizes. It was designed to be more acceptable packaging to the male consumer and to the Hardware/Home Center channel of distribution.

Our Formulation:
O’Keeffe’s Working Hands creates the perfect microenvironment for the skin to repair itself and regain its integrity. We utilize three chemical properties to encourage the skin to initiate the healing process. First we hydrate the skin with both water and glycerin. Glycerin is a humectant which chemically draws moisture to itself. Hydration is the process of replacing lost cellular water (only hydrated cells are capable of repairing themselves). Secondly we trap that moisture at the cellular level to prevent evaporation. Thirdly, we alter the pH in the dermis layer of the skin causing the chemo receptors to react to that change by activating the production of the body’s own potent compounds that stimulate healing. Our product is safe and effective for all skin types.

Directions:
Apply at bedtime and 2-4 times daily. Mild stinging of abraded skin is normal. Discontinue if irritation occurs.
* Product performance is enhanced when used at night. Studies show a slight elevation in skin temperature at night. Elevated skin temperature allows better penetration of moisture. Therefore, bedtime is the best time to apply O’Keeffe’s Working Hands Creme and promote healing. 

Ingredients:
Water, Glycerin, Stearic Acid, Ammonium Stearate, Ammonium Borate, Hydroxypropyl Methylcellulose, Paraffin, Diazolidinyl-Urea, Iodopropynyl Butylcarbamate.