What started out as a tiny outfit supplying hand moisturizing creams for farmers and laborers in rural California has now turned into a multi-million dollar business, thanks to packaging that looks like traditional shoe polish and a product that works.
O'Keeffes' Working Hands may not be a household name, but with sales now topping the half million mark a year, it has gained significant recognition in certain circles. But those circles have not tended to be traditional personal care outlets. You are more likely to pick up a tub of Working Hands in the aisles of a local DIY store or farm shop.
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