You think you don’t need gratuitous amounts of macho innovations, but you do. After all, you wouldn’t be the man or manly woman you are today without macho billboards or heavy-duty knitting equipment.
Implications - The rise of the metrosexual male has resulted in a very niche, but powerful backlash of utter and complete masculinity. Though most view the recent shift in gender roles as positive progress, others are still looking to hold on to their age-old, ancient urge to serve as the provider and protector. This has resulted in an array of hyper-masculine products.