Xbox Launches a New Promotion with Besthesda Softworks and Lucozade
Kanesa David — April 21, 2023 — Marketing
References: lucozade & talkingretail
With the help of Bethesda Softworks and Xbox, Lucozade Energy is launching a new bottle series to provide gamers with exclusive Xbox goods by way of daily giveaways. The promotion, which is now available in the flavors of Lucozade 'Energy Orange,' Lucozade 'Energy Original,' and Lucozade 'Zero Pink Lemonade,' honors one of 2023's most eagerly awaited game debuts, Starfieldlive. To enter, customers must scan a pack using the QR code and enter in their details for the giveaway selection process.
“Our partnership with Xbox was huge last year – and we’re confident that this year’s on-pack promotion with Starfield will be even bigger for both retailers and shoppers," said Zoe Trimble, head of Lucozade Energy at Suntory Beverage & Food GB&I (SBF GB&I).
Image Credit: Lucozade Energy
“Our partnership with Xbox was huge last year – and we’re confident that this year’s on-pack promotion with Starfield will be even bigger for both retailers and shoppers," said Zoe Trimble, head of Lucozade Energy at Suntory Beverage & Food GB&I (SBF GB&I).
Image Credit: Lucozade Energy
Trend Themes
1. Gamer Promotions - The growing trend of brands collaborating to offer gamification and exclusive rewards for consumers provides an opportunity for companies to leverage the community-building aspect of gaming and create unique experiences.
2. QR Code Engagement - As QR codes continue to gain prominence in marketing, brands can use them to create engaging activations, collect consumer data and track engagement with promotions and campaigns.
3. Brand Partnerships - Collaborative partnerships between brands provide an opportunity to leverage each other's client bases and create new, innovative products or promotions that can attract or retain consumers.
Industry Implications
1. Food & Beverage - The food and beverage industry can use promotional campaigns like the Lucozade Energy and Xbox collaboration to engage with consumers and strengthen brand loyalty.
2. Gaming - The gaming industry can create gamification features that reward users with exclusive in-game perks, prizes or experiences through brand collaborations that can incentivize users to engage with the product and increase revenue.
3. Marketing & Advertising - As brands look for new ways to promote their products, marketing and advertising agencies can tap into the trend of gamification and QR code engagement to create innovative promotions campaigns that resonate with consumers and drive sales.
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