TRØVE Makes Juicy, Calorie-Light Spirits with Less Alcohol
Laura McQuarrie — August 18, 2021 — Marketing
References: fabnews.live
To support all sorts of adults who want to live more balanced lifestyles, TRØVE is emerging as a brand of low-ABV botanical spirits. The lower alcohol beverages are also light on calories but no on flavor, thanks to vibrant varieties like Raspberry with Lemongrass & Mint, Valencia Orange with Lime, and Green Apple with Ginger.
These premium products are said to offers the same complexity and mouthfeel as full-strength spirits and the botanical vodka spirit drinks are branded with juicy, fantastical fruit illustrations that express bold flavor mashups. Packaged in glass bottles, the products communicate their natural essence with pale wooden caps and an "Ø" that promises to resonate with consumers who are seeking low-alcohol options.
These premium products are said to offers the same complexity and mouthfeel as full-strength spirits and the botanical vodka spirit drinks are branded with juicy, fantastical fruit illustrations that express bold flavor mashups. Packaged in glass bottles, the products communicate their natural essence with pale wooden caps and an "Ø" that promises to resonate with consumers who are seeking low-alcohol options.
Trend Themes
1. Low-abv Botanical Spirits - The emergence of low-ABV and calorie-light botanical spirits presents opportunities for disruptive innovation in the alcohol industry with a focus on wellness and balance.
2. Natural Flavor Mashups - The trend of offering vibrant and unique flavor combinations in low-ABV spirits opens up opportunities for developing natural botanical extracts and new flavor profiles in the food and beverage industry.
3. Sustainable Packaging - Brands that prioritize sustainable and eco-friendly packaging for their low-alcohol products can appeal to environmentally conscious consumers and create a new market opportunity for sustainable packaging solutions.
Industry Implications
1. Alcohol Industry - Low-ABV and calorie-light botanical spirits present opportunities for disruptive innovation in the alcohol industry with a focus on wellness and balance.
2. Food and Beverage Industry - The trend of offering vibrant and unique flavor combinations in low-ABV spirits opens up opportunities for developing natural botanical extracts and new flavor profiles in the food and beverage industry.
3. Packaging Industry - As brands that prioritize sustainable and eco-friendly packaging for their low-alcohol products can appeal to environmentally conscious consumers, this presents a new market opportunity for sustainable packaging solutions in the packaging industry.
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