Sesame Street's Elmo is the Star of 'Love to Learn' on YouTube

By: Laura McQuarrie - Jun 21, 2016
References: youtube & engadget
A new campaign from Sesame Street called 'Love to Learn' is set to run from now until the end of the year, with Elmo as a friendly guide to topics for kids that will be explored on a monthly basis like animals, music, cooking, kindness and more.

The new YouTube series shares a name with Hasbro's LOVE2LEARN Elmo toy, which features built-in Bluetooth technology so that parents can personalize a child's learning experience.

Outside of its regular Sesame Street YouTube channel, Sesame Street also recently launched 'Sesame Studios' as a new channel that's dedicated to sharing experimental educational videos. Both of these initiatives are examples of how Sesame Street is embracing social media as a way to share educational content with kids.