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Charitable Consumerism

Louis Vuitton Donates to the Red Cross With Iconic Product Purchases

 
 
Katie Cordrey
Katie Cordrey
997 Trends
1.8 MM Views
508 Comments

Louis Vuitton will donate a percentage of sales to the American Red Cross when one of four iconic monogram canvas designs is purchased online during the month of November. The designs include the Keepall, Speedy, Noe and Alma.

Donations are in honor 150 years of excellence at the Asnieres workshop. The Asnieres workshop was the only production facility for Louis Vuitton from 1859 to 1977. Hard-frame luggage, special orders, exotic leather and limited-edition bags are still made there today.

“We are delighted to be able to support the Red Cross as part of our tribute to Louis Vuitton’s tradition of exceptional know-how,” said Daniel Lalonde, President & CEO of Louis Vuitton North America. “The Red Cross is committed to preventing and appeasing the sufferance of people weakened by instability and ever-growing de-humanization of our society. Louis Vuitton is honored to be aligned with such a significant and impactful organization.” (prweb)


 Score:
5.2
Peaked and Warm
1,793 Clicks in
14 w 2 d 9 hr 4 min
Pub: Nov 1, 09

REFERENCES
louisvuitton
prweb

TAGS
asnieres branding business donate louis louis vitton asnieres workshop luxury marketing monogram red cross ultra luxury vitton vuitton workshop

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