This Chart on Logo Redesign Reviews Shifts Introduced Last Year

By: Alyson Wyers - Jan 5, 2015
References: designmantic & designtaxi
If you work in the world of graphic design or advertising, this infographic looking at companies that underwent a significant logo redesign last year will likely pique your interest. From DesignMantic, 10 Famous Logo Shifts of 2014 offers insight into rebranding projects that took place.

The chart not only showcases the logo redesign that took place for that brand, but also includes takeaways. For example, the new logo Airbnb introduced last year teaches brands to make sure their new icons can't be interpreted as lewd or look like abstract body parts. Other rebranding campaigns include Hershey's, Reebok, PayPal, Black and Decker, Pizza Hut, Foursquare, WWE, Netflix and 7 Up.

The infographic offers commentary that is colloquial in nature and often critical of the design work.