The Living the Kors Life campaign appeals to the average woman by doing away with leggy models in order to embrace the beauties working for the brand. It will follow three Michael Kors employees as they are turned into fashion muses. This isn't a one time deal, either. Each season, three new staff members will have their time to shine.
Showcasing the wearability of the the brand’s collections, the Living the Kors Life campaign hopes to connect with the everyday woman on a more personal and relatable level. Hosted on Destination Kors, it will be promoted on the brand's Facebook, Twitter and YouTube accounts. About more than the clothes, the videos will highlight the employees personalities as well.
Stats for Employee-Modeling Fashion Campaigns
Trending: Older & Buzzing
Research: 3,734 clicks in 206 w
Interest: > 3 minutes
Concept: Living The Kors Life
Related: 88 examples / 68 photos
Segment: Females, 18-55
Comparison Set: 32 similar articles, including: superhero stance fashion ads, retro classroom fashion, and rugged harbor fashion ads.
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