Rockstar

The Lipton Green Tea with Citrus Ad is a Pseudo-Musical

By: Tiana Reid - Published:   Updated: Apr 2 2011 • References: lipton & adweek.blogs
The Lipton Green Tea with Citrus commercial features talking fish and other seafood creatures who come alive at the fish market. The tag line with this ad is "Drink on the bright side."

The point of this ad is to associate the pseudo-musical ad campaign with happiness and then associate that happiness with Lipton.

Implications - Marketers are increasingly using anthropomorphism in advertising campaigns to capitalize on the wave of humanized pets that have gone viral on Internet communities such as YouTube and Twitter. By assigning humanlike features to animals, such as the ability to speak or dance, ad creatives can create humorous, shareable campaigns that get potential customers talking. Stats for Talking Fish Commercials Trending: Older & Warm
Traction: 7,139 clicks in 252 w
Interest: > 3 minutes
Concept: Lipton Green Tea With Citrus
Related: 74 examples / 57 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: homosexual fast food ads, 96 fishy finds, and sexy skeleton spoofs.