Linda McCartney’s Milk Alternatives Come in Four Options
Michael Hemsworth — May 14, 2021 — Marketing
References: lindamccartneyfoods & foodbev
The Linda McCartney’s milk alternatives are a new range of offerings from the brand that marks its entrance to the dairy-free beverage aisle and provides consumers with a versatile way to enhance their favorite recipes. The products come in four varieties including Organic Barista Oat, Organic Barista Coconut, Organic Rice and Organic Soya, which are each free from added sugar. The plant-based milk products are all vegan-friendly and perfect for a wide range of recipes.
Managing Director at Linda McCartney's Nadine Maggi explained the new Linda McCartney’s milk alternatives further saying, "Linda McCartney’s is incredibly excited to be entering into the plant-based drinks category and a new phase for the brand. We recognise the need for versatility and variety and we feel confident that our new range of four plant-based drinks offers something for everyone’s usage needs. We’re particularly looking forward to helping people with choice and we hope to become a household favourite as consumers embrace Linda McCartney at this moment. With the brand celebrating its 30th year anniversary this year, it feels like the perfect moment for such a pioneering innovation.”
Managing Director at Linda McCartney's Nadine Maggi explained the new Linda McCartney’s milk alternatives further saying, "Linda McCartney’s is incredibly excited to be entering into the plant-based drinks category and a new phase for the brand. We recognise the need for versatility and variety and we feel confident that our new range of four plant-based drinks offers something for everyone’s usage needs. We’re particularly looking forward to helping people with choice and we hope to become a household favourite as consumers embrace Linda McCartney at this moment. With the brand celebrating its 30th year anniversary this year, it feels like the perfect moment for such a pioneering innovation.”
Trend Themes
1. Plant-based Milk Products - The market for dairy alternatives is growing exponentially and there is still space for innovation in this category
2. Versatile Dairy-free Ingredients - The demand for versatile dairy-free ingredients offer opportunities for companies to expand into new product categories
3. Sustainable Packaging - With the focus on eco-friendliness and sustainability, companies that innovate beyond the traditional milk carton packaging will gain a competitive advantage
Industry Implications
1. Food and Beverage - Food companies can explore plant-based and dairy-free products that cater to the growing demand for dairy alternatives
2. Packaging - Companies that produce eco-friendly and innovative packaging solutions will disrupt the traditional milk packaging industry
3. Retail - Retailers can benefit from the growing demand for plant-based milk products, and stand apart by offering a wider and unique selection
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