Uber Has Partnered with Lime Bikes to Offer Scooter Rentals
Michael Hemsworth — July 10, 2018 — Eco
Electric scooters are growing in popularity in urban areas as consumers seek out efficient ways to get around, so Uber has partnered with Lime Bikes to help offer an easier way for riders to access them.
The partnership will enable consumers to access Lime scooters, pedal bikes and electric bikes at their leisure to make getting around in an eco-friendly manner far simpler. Uber will be promoting the use of Lime vehicles through its app to offer consumers an alternative to catching a ride and will help Lime to increase its ability to expand into new markets or increase availability of bikes.
The Uber and Lime Bikes partnership marks the larger shift towards decentralized transportation options in urban areas as consumers seek out simpler ways to get around.
The partnership will enable consumers to access Lime scooters, pedal bikes and electric bikes at their leisure to make getting around in an eco-friendly manner far simpler. Uber will be promoting the use of Lime vehicles through its app to offer consumers an alternative to catching a ride and will help Lime to increase its ability to expand into new markets or increase availability of bikes.
The Uber and Lime Bikes partnership marks the larger shift towards decentralized transportation options in urban areas as consumers seek out simpler ways to get around.
Trend Themes
1. Decentralized Transportation - Partnerships between rideshare companies and alternative transportation providers will continue to increase in popularity as consumers demand more convenient and eco-friendly transportation options.
2. Electric Scooters - The use of electric scooters will grow rapidly in urban areas as consumers seek out more efficient and cost-effective modes of transportation and companies like Lime and Bird continue to expand their fleets.
3. App-based Vehicle Rental - Mobile app-based vehicle rental services will continue to be a disruptive innovation, as companies find ways to integrate new modes of transportation to help users complete their journeys.
Industry Implications
1. Ridesharing - Rideshare companies like Uber have the opportunity to expand their businesses by partnering with alternative transportation providers like Lime, creating more comprehensive and eco-friendly options for riders.
2. Alternative Transportation - As the demand for eco-friendly transportation options grows, alternative transportation providers such as Lime, Bird and other similar companies have the ability to expand their operations and develop new innovations to meet consumer demands.
3. Mobile App Development - The development of mobile apps for transportation will continue to expand as more companies enter the market and offer new and innovative ways for consumers to complete their journeys in urban areas.
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